Girls On The Run Charlotte Announced As 2017 MLT Charlotte Non-Profit Partner

Charlotte, NC (March 24, 2017) – Major League Triathlon is thrilled to announce Girls on the Run Charlotte (GOTR) as MLT Charlotte’s official Non-Profit Partner. Girls on the Run (GOTR) is a positive youth development program that empowers girls to boldly pursue their dreams and activate their limitless potential. Their life-changing program uses a fun, experience-based curriculum, utilizing running as the primary vehicle. Through lessons and running games the girls develop confidence in themselves and gain the tools to navigate adolescence.

GOTR is headquartered in MLT’s hometown of Charlotte and currently operates in all 50 states with over 220 councils, serving 200,000 girls annually nationwide. Their Charlotte council serves 4,000 girls in Mecklenburg and Cabarrus counties at 125 program sites.

"We could not be more excited to work with a non-profit that embodies everything for which MLT stands,” said Daniel Cassidy, CEO of Major League Triathlon. “Girls on the Run is making a positive difference in the lives of countless young women through teaching the principles of a healthy lifestyle; that’s what we’re all about.”

MLT will host a booth at the culminating event of the GOTR program season at the Girls on the Run spring 5K Series, April 29 at Whitehall Corporate Center in Charlotte and May 6 at Northcross Shopping Center in Huntersville and be involved with Girls on the Run at GOTR events as well as during the MLT Charlotte Weekend. MLT will also work with GOTR to help raise money to support their programs and utilize the MLT platform to create unique activations with GOTR coaches, participants and SoleMates (athletes that race on behalf of GOTR to help raise money for the non-profit). Girls on the Run will cheer on the MLT professional athletes as they compete in the MLT Triathlon May 20 at Marshall Park in Charlotte. The eight teams in this professional triathlon will consist of 32 of the best elite triathletes from all over the world. Each athlete will swim 300 meters, bike four miles and run one mile, one at a time, before tagging their next teammate. The first team to have all four athletes cross the finish line will win.

“We are thrilled to work with MLT this spring and look forward to continuing to promote the importance of health and wellness to not only the girls in our program, but also to the Charlotte community,” says Girls on the Run Charlotte Executive Director, Carrie Hanson.

For more information about GOTR Charlotte and to learn how you can get involved, please visit

www.gotrcharlotte.org

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About Major League Triathlon

Major League Triathlon is the first and only professional triathlon league in the United States. Major League Triathlon hosts races in major cities across the United States. MLT was formed in 2016 with the goal of creating a more spectator-friendly version of triathlon. MLT aims to grow the sport of triathlon on both an amateur and professional level. For a complete list of MLT events, visit www.majorleaguetri.com. Follow us on Facebook, Twitter and Instagram.

Media Contact:

Dylan Sorensen, Major League Triathlon
317-437-8377
Dylan@majorleaguetri.com

 

About Girls on the Run

Girls on the Run is a national physical activity-based positive youth development program for 3rd-8th grade girls. Participants develop and improve competence, feel confidence in who they are, develop strength of character, respond to others and oneself with care, create positive connections with peers and adults and make a meaningful contribution to community and society. Each session is led by trained volunteer coaches who guide and mentor the girls. The ten-week program concludes with all participants completing a celebratory 5K event which gives them a tangible sense of achievement as well as a framework for setting and achieving life goals. Girls on the Run has served over 1.2 million girls since its inception in 1996.

Media Contact:

Ann DellaValle, Girls on the Run Charlotte
Marketing Manager
704.910.8983
adellavalle@girlsontherun.org