Michelob Ultra logo.png

Michelob ULTRA Becomes Official Beer of Major League Triathlon Charlotte

August 9, 2018 (Charlotte, NC) - Major League Triathlon is proud to announce a partnership with Michelob ULTRA for Major League Triathlon Charlotte, the 2018 MLT Championship event.

As the Official Beer of Major League Triathlon Charlotte, Michelob ULTRA will team up with MLT to create the ultimate viewing experience spectators The Michelob ULTRA VIP area will be on course and will offer an unforgettable experience for MLT fans.

In addition, the Michelob ULTRA MVP award will be presented to the most valuable triathlete of the MLT season. The Michelob ULTRA MVP will be decided by MLT, Michelob ULTRA and the MLT fans who will have the opportunity to vote on the athlete that they believe deserves this award most.  

The Michelob ULTRA partnership further solidifies MLT’s commitment to creating an exciting atmosphere for fans and spectators. The Championship event in Charlotte is projected to be MLT’s biggest race of the season and fans will be treated to world-class racing while they enjoy a superior light and refreshing beer.

“This partnership is a perfect fit for our brand,” said Daniel Cassidy, Chief Executive Officer of Major League Triathlon. “Our athletes and triathletes in general work incredibly hard to stay fit and get the most out of their bodies on race day. Their nutrition plans are completely dialed in and they need to be careful about what they put in their body. Michelob ULTRA provides the perfect balance of being able to enjoy a great-tasting light beer without compromising all the training and work they have put in.  We couldn’t be happier to begin this partnership.”

Courtney Baker, Regional Director of Marketing in the Southeast for Anheuser-Busch added: “Michelob ULTRA is the perfect beer in our portfolio to partner with MLT Charlotte. Our consumers are interested in leading an active lifestyle, but they still enjoy life’s simple pleasures like a rewarding beer at the finish line of a challenging race. We look forward to supporting this and other running, cycling and triathlon events in the future.”

About Michelob ULTRA

Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.

Major League Triathlon

Major League Triathlon is the first and only professional triathlon league in the United States. Major League Triathlon hosts races in major cities across the United States. MLT was formed in 2016 with the goal of creating a more spectator-friendly version of triathlon. MLT aims to grow the sport of triathlon on both an amateur and professional level. For a complete list of MLT events, visit www.majorleaguetri.com. Follow us on Facebook, Twitter and Instagram.


Media Contact:

Sarah Cassidy, Major League Triathlon